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Advertising has changed rapidly in the recent couple of years. More and more channels have been created as part of innovation wherein Digital has been named as one of the most emerging advertising medium. However, Digital Media is still lacking key tools & utilities to help marketers in terms of planning, monitoring and evaluating the campaign activities. Amongst them, Digital Media monitoring is the key action point to help marketers and digital planners to understand about the market and competitors’ activities, in order to develop or adjust the digital investment and plan accordingly.
Tracker has doing well on its basic monitoring for digital media activities, helps advertisers, agencies and publishers a great deal of data reference for the market and decision-making support.