MARKET INSIGHTS

Banking 2013 vs 2014

In 2014, banking sector decreases their spending on CPD banners as they shifted their budget to CPM format. However, spending is still very competitive especially for local banks as they are trying to increase their brand image. Most campaigns highlight the promotion of their bank in that period with very direct and simple message. With this information, agencies will have an insight about the share of investment to support their media plans.

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August 2016