Telecommunication has always been one of the highly invested category for online display ads. In which Mobile Phone is the most important products. Each year the investment continuously increases. With the pioneering technology and unique research system, iTracker assists the market by collecting and analyzing the spending on CPD banners in 2013 vs 2014 to give agencies and advertisers a better understanding of this competitive sector.
With this information, agencies will have an insight about the share of investment to support their media plans.