MARKET INSIGHTS

Quarter 1, 2013 vs Quarter 1, 2014

The traditional display ads spending under CPD-based of Quarter 1, 2014 has overtaken Quarter 1, 2013. Although there is the fact that spending has been moving toward CPM, CPD ads still plays the significant role which is seen via its increase in general.

As the phenomenon of Lunar New Year, February received almost the least investment. Among the Categories, Telecommunication and Automotive - Transport were the leaders.

Top advertiser - Honda VN Co. Ltd ($309,414.79) strongly spent online, followed by Nokia A.S ($235,784.37).

Market spending was inclined to Vnexpress.net & 24h.com.vn, which are Mass News Channel.

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August 2016